Author: Luis Ortiz Castaneda

If you run a small business, choosing the right SEO software can feel overwhelming. There’s a maze of tools, dashboards, and not enough time to figure out what actually works. The right tools, however, can run quietly in the background, helping you rank higher, attract traffic, and convert searchers into customers. In this guide, I’ll […]

You’ve heard of SEO but maybe you think it’s a puzzle that’s just too complex to solve. You’re not alone. Many small businesses grapple with this challenge, often working with limited resources. They ask themselves: “Do we really need an SEO expert?” It’s easy falling into the trap of misconceptions, like thinking that SEO is […]

According to HubSpot, 88% of people who embark on a local search via their smartphone end up visiting a nearby store or picking up their phone to call and make a purchase. Local SEO ensures when someone nearby searches for products or services related to your business, your website appears at the top of the […]