My Story
From the Waterproofing Field to Marketing
Before I became a freelance SEO Specialist in Denver, I spent seven years in the commercial waterproofing and concrete industry. I wasn't sitting comfortably in an office, I was in crawlspaces, ditches, and on construction job sites across Colorado.
The pay was decent, but the work was unpredictable. Rainy days meant no work. Snowy weeks meant scrambling for side jobs to cover bills. Add in over 100 miles of daily commuting and three hours lost in traffic, and you start to realize there's got to be a better way.
By 2020, I knew something had to change.
Finding My Path in Digital Marketing & SEO
While still working construction in the summer of 2020, I started exploring digital marketing during my off hours. Even in the midst of the COVID pandemic, I devoured every free course I could find from Google Ads certifications, to SEO tutorials on YouTube. The more I learned, the more captivated I became.
I started with Search Engine Marketing (SEM) and Google Ads, but it was SEO that truly clicked for me. The process of researching keywords, optimizing content, and watching websites climb Google rankings felt like solving puzzles. And unlike construction work that disappeared when the weather turned bad, this work could generate results 24/7.
SEO wasn't just another skill—it was a language I could speak fluently.
Experience
Real Experience Building Real Results
In late 2021, I joined an SEO agency managing 10 to 15 client accounts simultaneously. Most were contractors, plumbers, HVAC companies, the same types of businesses I’d worked alongside for years.
I learned everything fast: technical SEO, content marketing, local search optimization, client management, and sales. More importantly, I learned what actually moves the needle for small businesses. Not vanity metrics or industry jargon; real leads, real phone calls, real revenue.
The summer of 2022 brought a new challenge when I joined a real estate SaaS startup as a marketing coach. I earned Meta’s Digital Marketing Associate certification and helped new agents leverage technology for lead generation.
I set up Facebook pages, ran advertising campaigns, and served as the in-house SEO expert. Working with people who were building their businesses from scratch taught me the importance of clear communication and strategies that deliver fast results.
In fall 2022, I went back to school to pursue a 15-credit Undergraduate Certificate in Digital Marketing from Colorado State University Global. During that time, I also completed a three-month internship with a California digital marketing company, focusing on WordPress development, SEO, Google Ads, and content marketing.
By summer 2023, I graduated with refined skills and a fresh perspective on how digital marketing really works—not just in theory, but in practice.
Why I Started My Own Web Design & SEO Business
After years of working for agencies and startups, I saw the same pattern repeatedly: businesses getting cookie-cutter solutions that looked good on paper but didn't deliver real results. Account managers who barely knew their clients' names. Generic strategies copied and pasted across industries.
I knew there was a better way.
I started my business to work directly with contractors and home service companies—giving them the personalized attention and industry-specific strategies they deserve.
No middlemen. No account managers. Just direct collaboration with someone who understands what it's like to run a service business, deal with seasonal fluctuations, and need the phone to ring consistently.
My Philosophy
What Drives Me Every Day
Your Success Is My Success
Nothing is more fulfilling than helping business owners reach and exceed their goals. When a client tells me their phone won’t stop ringing or they just landed their biggest project from a website lead, that’s what keeps me motivated.
I don’t chase vanity metrics like page views or social media likes. I care about the numbers that matter to your business: leads generated, jobs booked, revenue increased.
The Power of Digital Technology
I’m deeply passionate about how digital technology can transform small businesses. A well-built website working 24/7 to generate leads. SEO brings you customers while you’re focused on actual jobs. Analytics showing exactly what’s working and what needs improvement.
This passion drives me to stay current with the latest web design trends, search engine optimization techniques, and conversion rate optimization strategies. You get the benefit of cutting-edge solutions without needing to become a digital marketing expert yourself.
My Core Values
What You Can Expect Working With Me
Results First
I'm here to deliver results that matter; more qualified leads, higher search engine rankings, increased revenue. If it doesn't move the needle for your business, I don't waste time on it.
Transparency
You'll always be informed about every aspect of your website and digital marketing strategy. Clear communication. Honest timelines. Real data showing what's working.
Data-Driven Decisions
My approach ensures every marketing decision is rooted in analytics and insights. You'll see exactly where your traffic comes from and which efforts are paying off.
Education & Empowerment
I'm here not just to handle your marketing but also to educate you. You'll understand what we're doing, why it works, and how to make informed decisions about your online presence.
Equality & Attention to Detail
Your business is treated as if it were my own. Whether you're a solo contractor or a growing company, every client gets a custom strategy and the same meticulous attention to detail.
Beyond the Screen: Life in Denver
When I'm not building websites or optimizing SEO strategies, you'll find me exploring everything Colorado has to offer. Hiking the Rocky Mountains. Traveling to music festivals. Getting lost in a good book.
I'm fluent in both English and Spanish, which helps me connect with Denver's diverse business community. I'm passionate about astronomy, history, anthropology, and yes—mangos (don't ask unless you want a long conversation).
But above all, my passions are my family, being a decent human being, and delivering real value to the people I work with.
Ready to Work Together?
Whether you need a new website, want to redesign your existing site, or need SEO help to rank higher on Google, I'm here to help your Denver business grow.
Let's have a conversation about your goals and see if we're a good fit.
- Call or Text: 720-688-6060
- Email: luis@clickburst.io
- Proudly Serving Denver, Colorado & Surrounding Areas
Connect with me:
"Who looks outside, dreams; who looks inside, awakes."
— Carl Jung
Get Started
Build Your Online Presence and Grow Your Customer Base
Helping local contractors and home service businesses get more customers through custom WordPress websites and search engine optimization that actually works.